Ramadan Style Guide

Ramadan Style Guide

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A Lifetime in my Choos

A Lifetime in my Choos

What was your first encounter with a Choo? Mine was etherically on the Staten Island Ferry in NYC in the year 2000, watching Carrie Bradshaw miss her ferry for a gorgeous pair of feather embellished…

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SAWA Initiative

SAWA Initiative

 I sometimes think the best projects are those fueled by action-oriented people and maybe not so much elaborate planning as much as the will and the effort that goes into making things happen. When…

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Believing in Your Business is Your Superpower

Believing in Your Business is Your Superpower

Something nobody told me when I find started this business is how difficult it is to get people (namely buyers and journalists) to believe in your small business and your product offering. Understandably, if I…

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Wax Creation

Wax Creation

During my time with L’Ecole des Arts Joailliers I was introduced to hand carving of wax models, where the artisan carves the wax directly into the wax model for gold casting.  This process is very…

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Designing for Eternal Love

Designing for Eternal Love

 Salama Khalfan: Bespoke Bridal Piece from Salama Khalfan Jewellery on Vimeo.   I think one of the most beautiful -and honorable- things in the journey of a jeweler is to be chosen to design…

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