A Lifetime in my Choos
What was your first encounter with a Choo? Mine was etherically on the Staten Island Ferry in NYC in the year 2000, watching Carrie Bradshaw miss her ferry for a gorgeous pair of feather embellished…
View PostSAWA Initiative
I sometimes think the best projects are those fueled by action-oriented people and maybe not so much elaborate planning as much as the will and the effort that goes into making things happen. When…
View PostBelieving in Your Business is Your Superpower
Something nobody told me when I find started this business is how difficult it is to get people (namely buyers and journalists) to believe in your small business and your product offering. Understandably, if I…
View PostWax Creation
During my time with L’Ecole des Arts Joailliers I was introduced to hand carving of wax models, where the artisan carves the wax directly into the wax model for gold casting. This process is very…
View PostDesigning for Eternal Love
Salama Khalfan: Bespoke Bridal Piece from Salama Khalfan Jewellery on Vimeo. I think one of the most beautiful -and honorable- things in the journey of a jeweler is to be chosen to design…
View PostThe 4C’s of Your Diamonds
The world of jewelry is vast, and the best way to equip yourself with the baseline knowledge before buying anything is to learn some of the most important terms in jewelry. I am here to…
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