A Lifetime in my Choos

A Lifetime in my Choos

What was your first encounter with a Choo? Mine was etherically on the Staten Island Ferry in NYC in the year 2000, watching Carrie Bradshaw miss her ferry for a gorgeous pair of feather embellished…

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SAWA Initiative

SAWA Initiative

´╗┐ I sometimes think the best projects are those fueled by action-oriented people and maybe not so much elaborate planning as much as the will and the effort that goes into making things happen. When…

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Believing in Your Business is Your Superpower

Believing in Your Business is Your Superpower

Something nobody told me when I find started this business is how difficult it is to get people (namely buyers and journalists) to believe in your small business and your product offering. Understandably, if I…

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Wax Creation

Wax Creation

During my time with L’Ecole des Arts Joailliers I was introduced to hand carving of wax models, where the artisan carves the wax directly into the wax model for gold casting. ┬áThis process is very…

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The 4C’s of Your Diamonds

The 4C’s of Your Diamonds

The world of jewelry is vast, and the best way to equip yourself with the baseline knowledge before buying anything is to learn some of the most important terms in jewelry. I am here to…

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A Day in the Office

A Day in the Office

Many of us missed being physically in the office during coronavirus lockdown mid of 2020, I am glad that time is over, but I remember walking into our empty office the first time post-lockdown, it…

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